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Ocean Springs, MS (PRWEB) December 24, 2011

The Agua Caliente Band of Cahuilla Indians has signed a deal with Harvest Trends to utilize HostMAPP and Patron Trends at the Spa Resort Casino in downtown Palm Springs, and the AAA Four-Diamond Agua Caliente Casino Resort Spa in Rancho Mirage.

HostMAPP enables Player Development Executives and Hosts to easily identify and analyze their premium players in order to drive trips and increase play. It also enables the casino hosts to track their individual results, focus on their players with the most potential, and quickly see the trends in player behavior. HostMAPP enables casino management to Measure the Activity, Profitability and Potential of casino hosts and player development executives against their budgets and goals.

Patrick Cox, Executive Director of Player Development said, “We are constantly looking for ways to improve our game. We look forward to using this system to up the ante on player development and edge out the competition.”

Patron Trends provides the ability to analyze the Players Club, Direct Mail segments, Reinvestment, Recency and Frequency of your database. You can easily analyze the true net value of guests, by comparing hotel, POS and gaming spend with their complete expenses including comps, coupons, hotel offers and points redemption.

Moraino Patencio, Senior Operations Analyst, has been using Patron Trends to analyze trends and profitability and said, “This system allows us to move forward in asset management like we never have before; I’m looking forward to seeing an upward trend in revenue and profitability.”

Kato Moy, Executive Director of Marketing for the Agua Caliente Band of Cahuilla Indians commented “I’m excited to see what the future holds now that we have such a dynamic player development program in our tool box.”

Jackie Parker, President of Harvest Trends noted “Patron Trends and HostMAPP can be implemented in weeks versus years and with no capital outlay. With a monthly subscription fee, HostMAPP can pay for itself by identifying just one valuable player that is due back on property.”

Susan Kesel, CEO of Harvest Trends said “We are very excited to work with Agua Caliente Casino Resort Spa and Spa Resort Casino. Their forward thinking approach to analyzing all the available data to understand the total value of their guests is a perfect fit for Harvest Trends products.”

About Agua Caliente Casino Resort Spa & Spa Resort Casino
Agua Caliente Casino Resort Spa, a four-diamond resort in Rancho Mirage, and Spa Resort Casino in downtown Palm Springs offer the hottest slotting, a variety of postponing backing, and high-limit gaming, plus fine dining, shopping, restful spas and luxurious hotel rooms, all in a gorgeous resort setting. Agua Caliente Casino Resort Spa is also home to The Show, the premier concert theatre in Southern California featuring headliners like Matchbox Twenty, Tony Bennett, Jay Leno and more. Both properties are owned and operated by the Agua Caliente Band of Cahuilla Indians, a tribe rich in history and culture as well as community spirit. The tribe stewards more than 31,500 acres of ancestral land, which encompasses Indian Canyons Golf Resort, Indian Canyons and Tahquitz Canyon hiking trails, and a protected Bighorn sheep habitat.

About Harvest Trends
Harvest Trends offers powerful yet affordable solutions to casinos, resort casinos, hotels and retail outlets. Their products, Patron Trends and HostMAPP can be installed as software as a service (SaaS) for a monthly fee or installed locally onsite for an annual or perpetual license. Learn more at http://www.harvesttrends.com or call Bonnie Seubert, VP Sales, at 877-277-5661 ext 115.

Media Contact
Jackie Parker
+1 877-277-5661 Office
jparker(at)harvesttrends(dot)com
+1 716-514-6788 Cell

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(PRWEB) November 11, 2011

Tribe Implements TribalREV to Increase Profitability through Accurate Forecasting, Sophisticated Optimization, and Professional Revenue Management Resources at its Palm Springs and Rancho Mirage Properties

The Agua Caliente Band of Cahuilla Indians has ideal locations for its two world-class California casino spa properties in Palm Springs, California. The 228-room Spa Resort Casino is in downtown Palm Springs, and the Agua Caliente Casino Resort Spa is its 340-room AAA Four-Diamond property in Rancho Mirage. Both resorts are located just a short drive from the booming Los Angeles, San Diego, and Orange County markets. And, both have excellent spas that attract their own share of customers. The resorts had an unique opportunity to take revenue management practices to the next level. Key to this process is the implementation of TribalREV, a professional revenue and profit optimization system used by much larger properties in Las Vegas and Atlantic City.

Agua Caliente levelling the playing field with Vegas competitors
?Most of our customer base originates from Los Angeles and Orange Counties. Our guests are drawn to us because we offer luxury AND value,? said Bob Maloney, assistant general manager of Agua Caliente Casino Resort Spa. ?The quick drive and relative travelling in getting hither from anywhere in Southern California provides a great alternative to Las Vegas; we easy sell out our two hotels every spending. By implementing TribalREV revenue management, we hope to increase our performance and aiming the playing field with our larger competitors in Las Vegas. We are definitely on introduce to accomplish this.?

TribalREV compounded Rainmaker?s hosted revolution? revenue optimization system and the services of a professional Revenue Manager who meets with Agua Caliente?s property teams each week. ?This is an ideal solution for properties like ours. With TribalREV, we work closely with Rainmaker?s own Revenue Manager and are beginning to price our rooms for greater profitability,? said Maloney. ?The system analyzes the total guest value to our enterprise along with our historic trends, forecasted events, competitive influences, and many other factors that impact demand. We are just getting begin and already see a positive impact on rates and revenue. We will begin uploading recommended room rates from the revolution system to our PMS soon. This will allow optimized ratted to be displayed automatically through our central reservations and front office systems.?

?Our Central Reservations Manager for both properties is the point person for our rate optimization process,? explained Maloney. ?He implements the strategies that raise our ADR. We get daily rate setting recommendations from the system and have weekly price-setting calls with Rainmaker?s Revenue Manager. We are experiencing good results with this more scientific rate setting process and expect to maximize revenue from all our profit centers as we take full advantage of TribalREV in the coming weeks.?

TribalREV provides a professional and sophisticated revenue optimization solution to small and mid-sized casino hotel operators on American Indian tribal lands. These properties often do not have the systems or internal staff resources to focus full-time on strategic revenue management. Thus, using the revolution system, Rainmaker?s staff works with hotel teams to create a revenue strategy based on historical and current data on the markets and segments served. The solution develops a culture of revenue optimization that maximizes profit based on total customer value. Click here for more information on Rainmaker?s profit optimization solutions.

About Agua Caliente Casino Resort Spa & Spa Resort Casino
Agua Caliente Casino ? Resort ? Spa, a four-diamond resort in Rancho Mirage, and Spa Resort Casino in downtown Palm Springs offer the hottest slots, a variety of table games, and high-restricting gaming, plus O.K. dining, shopping, relaxing spas and epicurean hotel rooms, all in a gorgeous resort setting. Agua Caliente Casino ? Resort ? Spa is also home to The Show, the premier concert theatre in Southern California featuring headliners like Matchbox Twenty, Tony Bennett, Jay Leno and more. Both properties are owned and operated by the Agua Caliente Band of Cahuilla Indians, a tribe rich in history and culture as well as community spirit. The tribe stewards more than 31,500 acres of ancestral land, which encompasses Indian Canyons Golf Resort, Indian Canyons and Tahquitz Canyon hiking trails, and a protected Bighorn sheep habitat.

About Rainmaker
The Rainmaker Group is a Microsoft Gold Certified Partner and industry-leading provider of revenue management and profit optimization solutions to owners/operators in the gaming/hospitality and multifamily housing industries. Rainmaker software, coupled with professional business consulting services, enables operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Foxwoods Resort Casino, Mohegan Sun, Seneca Gaming, Caesars Entertainment, IP Casino Resort Biloxi, Isle of Capri Casinos, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas, and other leading companies. Headquartered in northern Atlanta, GA, Rainmaker is a solid, profitable, rapidly growing, privately-held company. For more information, go to http://www.LetItRain.com.

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