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Atlanta, GA (PRWEB) February 23, 2012

Proximus Mobility, a location based proximity marketing software company, recently completed a hyperlocal proximity marketing campaign with a leading Las Vegas Hotel & Resort. Although the property had spent several decades trying to differentiate itself from its Vegas strip competitors, this full-service resort with over 5,000 rooms now sought to gain a larger share of the customer?s wallet in its onsite restaurants, lounges and hotel attractions as well as to deepen its customer loyalty.

The three-month proximity marketing campaign featured promotional offers, coupons and data capture forms to grow the hotel loyalty program. Coupons included exclusive drink and menu specials to hotel and lobby restaurants as well as discounts for hotel attraction admission tickets. The Hotel & Resort placed five Proximus Mobility access points throughout the property, allowing them to target customers walking by via Bluetooth and provide a rich Wi-Fi experience to guests in the casino.

The proximity based mobile marketing campaign concluded with a six percent response rate, outperforming mobile industry standard click through rates of one percent. Hotel & Resort restaurants, lounges and attractions also saw an increase in sales throughout the promotional window. Pleased with campaign ROI, the Las Vegas Hotel & Resort has renewed its commitment to Proximus Mobility.????

?From economy to five-star, small footprint to mega-resorts, Proximus Mobility has proven to be successful and measurable in increasing customer spending, driving reiterating business and creating additional revenue streams for the properties,? said Michael Zeto, CEO of Proximus Mobility. ?From our conversations with hotel executives, we cognize that properties need to find creative ways to increase occupancy and per head spending. Proximus Mobility helps them incentivize their hotel guests to stay on property for a meal or a drink or ticket their next stay while engaged in the brand experience,? continued Zeto.????

An instructing case study titled Leveraging Proximus Mobility: Hotels & Resorts is available for download at http://www.proximusmobility.com.

About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location based proximity marketing software company that provides a turnkey, end-to-end solution to retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. This solution offers relevant, high value digital content to consumers? mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus Mobility enables brands to effectively reach and capture anonymous consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the advertiser to deliver customized and impactful content based on previous customer interactions and the consumer receives helpful and valuable location-based information and offers completing the value chain. For more information, visit http://www.proximusmobility.com.

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The next item to consider is how are we arriving and leaving our holiday destination. For quite a lot of us air travel is the best way to get to the place that we want quickly.

There are various air travel plans that we can make and different airlines that will be able to give us attractive travel incentives. While we are looking at all of these travel packages we may want to consider other factors like the price of our tickets and if we will be able to book our airline tickets for the days that we want.

In addition to seeing the travel prices and the available dates for air travel we also need to see if the airline that we are looking to reserve our flights with is a direct flight or if we need to catch a connecting flight. This is an important issue that you will need to see about before you book your flight. The main point to remember with connecting flights is that sometimes your first flight may not arrive at the connecting airport on time.

This type of problem has been known to happen to many people. For those of you who would like spend some of your holiday time in another country besides your main holiday destination then you should try and book your air travel tickets so that you have a few extra days to explore the sights and cultural tours of that other country before you have to leave for your main holiday destination.

While this can sometimes mean fewer days spent relaxing on the beach or exploring the various cultural sights, planning your air travel in this manner will let you catch the correct flight that you need without having to worry about missing any connecting flights. Since this is just one of the options that are available you may want to find out what other benefits you can get from this type of air travel planning.

As there are many different airlines that you can choose from, you may want to see the many incentives that will allow you choose the best deal for your air travel. When you have received all the information about air travel that you want, you can start planning your air travel plans and enjoy a great holiday or business trip.